Southwest Rides, L3C, is a social-purpose business subsidiary of Urban Neighborhood Initiatives, a non-profit 501(c)3. As a low profit, social purpose bicycle sales, and service shop located in Southwest Detroit, we sell rebuilt bikes and related equipment to support our social mission. Southwest Rides uses bicycle mechanic training and shop management to empower young people through leadership and community engagement. We provide them with employment opportunities and the technical, business, and personal skills necessary to become productive adults.


Southwest Rides is a down-to-earth bike shop that positively influences youth and Southwest Detroit.


  • Meet and advance the bikes needs & culture of the community
  • Have year-round opportunities for positive youth development
  • To have a financially sustainable business
  • Provide opportunities for an active, healthy lifestyle (the Isaac clause)

Value Statements

People – we are a place for inclusion, mutual respect and youth development.  We welcome all people.
Relationships – We provide quality customer service, are friendly, honest and build positive relationships with individuals, organizations and community.
Economy – We want to provide opportunities for employment and be economically sustainable and have affordable bikes.
Bike Culture – We value safe biking places that the community can easily access.